You can support or work against bullying.
Bullying effects 60,000 children and young people in Sweden every year.
15,000 children and adolescents in grades 3-9 answered questions about bullying in school.
– Money is really not what interests us in the first place. The highest price is human, and it is paid by the children subjected to bullying and violations. But when our politicians receive figures on the economic losses of society due to bullying, there is an increased pressure on them to act, says Friends’ Secretary General Lars Arrhenius.
Friends has involved the economist Ingvar Nilsson and his team, who have done socio-economic calculations with methods they have developed during the last 30 years. They have calculated on what kind of costs bullying generates for different actors in society – school, municipality, county or state – short term and long term.
Friends has also developed a web-based tool where you can calculate the costs for your municipality or county. The tool also allows you to see how much bullying normally costs schools, depending on their number of students. You can find the tool at Mobbningenskostnader.se (only in Swedish).
The report’s most important conclusions:
* The bullying that affects students in Sweden during one year, costs Swedish society approximately 17.5 billion SEK during the following 30 years. For a municipality with about 50,000 people the cost would be approximately 81 million SEK.
* Bullying that occurs for one year in a school with approximately 1,000 students, costs society approximately 14 million SEK during the following 30 years. The same amount of money would have paid for 25 annual salaries for counselors, teachers or school nurses.
* There is a risk that the decision making is inhibited. Slightly exaggerated, it is the principal that has to budget for the preventive effort, while the head of the municipal social service office or the political majority in the county are the ones who gain from the profit made, five or twenty years later.
– We have to start thinking long term. Our study confirms that Sweden cannot afford the enormous price of bullying – neither human, nor economic, says Lars Arrhenius.
Smakis beverages are launching a radio-commercial to shine a light on bullying, and to raise money for Friends. The commercial is done by Friends Secretary General Lars Arrhenius and well-known profiles such as the comedian Henrik Schyffert.
– We’ve had it with bullying, it must come to an end. We are hoping that the #miljonkampen 2016, together with the important friend-advices on all Smakis-packages, contributes to that we together work actively against bullying. No child should have to go to school with a lump in the stomach, says Erik Östensson at Smakis.
Every year, 60,000 children in Sweden are subjected to bullying. Those kids are deprived of the safety that is every child’s right. At the same time, Friends work shows that bullying can be stopped. In schools that work with the Friends program, bullying is reduced with an average of 24 percent after one year.
– We are very happy and proud over the genuine engagement Smakis beverages have shown to prevent bullying. We have worked together for a long time and through their campaigns we are able to help even more children to a safe and secure childhood, says Lars Arrhenius, Secretary General at Friends.
The campaign will run during Spring, Summer and in connection with the school start. Since 2015 Smakis is operating “Miljonkampen mot mobbning” (The one million fight against bullying), in which Smakis donated over 1 million SEK to Friends. The goal is to raise 1 million SEK to Friends on an annual basis. The radio-commercial is a part of this campaign and for every Smakis product sold, money is donated to Friends.