It started with hello!
Hello! Imagine how a single word can be crucial. That is what happened to Sara Damber, who founded Friends in 1997.
Sara was bullied at school. She had no friends, but suddenly one day, a boy in her class started saying hello to her. He said, “hello”. He saw her. That small event broke a protracted spiral of bullying and gave Sara the strength to tour schools and hold lectures about what she had experienced. That is how Friends began, and today it has grown into the largest organisation in Sweden working to counteract bullying.
Friends has a vision of achieving zero victims of bullying
We are fighting for a world in which no child is subjected to bullying. A world in which every child feels loved and respected. Where children grow up with self-esteem, not self-hatred. Where nobody goes to sleep feeling sad, wakes up feeling anxious and leaves for school with a sinking feeling in their stomach. We want the world to be a safe and positive place for children – entirely free from bullying and discrimination.